Did it ever strike you as curious that right in the middle of his morbid musings on death, Hamlet seems distracted by a grilling preparation? With exuberant nonchalance, he exclaims: “Aye, there’s the rub!” It never made sense to us—that is, until we invented Trader Joe’s BBQ Rub and Seasoning with Coffee and Garlic. In an instant of enlightenment, we knew how a simple (yet amazing) mixture of spices could so easily distract someone—even someone in the throes of a soliloquy about his own untimely death. Here’s the rub down...
In developing our own version of similar seasonings already on the market, we wanted to avoid one pitfall we tasted time and again: Too much salt. Don’t mean to rub it in, but it seems we succeeded. Our spicy, smoky, salty, and sweet flavors all work together for a wonderfully earthy, aromatic, balanced result. Coffee, garlic, and paprika notes are right up front. These bold flavors are harmonized with brown sugar and salt. The taste-complexity is deepened another couple notches with the inclusion of onion, red bell pepper, and Clemengold Rind (the skin of a Nadorcott mandarin orange). Of course, the number one way to enjoy our Rub is to rub it (preferably significantly in advance)... on steaks, chicken, and fish. It also works as a seasoning (in small amounts) on veggies, baked potatoes, and pasta.
“... To die, to sleep, To sleep, perchance to Dream; Aye there’s the rub...”
~Hamlet, William Shakespeare
Take your cue from Hamlet—who must have spied off-stage our handsome 3.5-ounce tin just before his speech was derailed: To let your summer slip away without sampling some of Trader Joe’s BBQ Rub and Seasoning with Coffee and Garlic for yourself, would be like writing your own personal tragedy of Shakespearian proportions. Just not as entertaining and more sad.